How dating websites use advertisement

Posted by / 18-Feb-2020 11:19

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According to the research, word of mouth is the most likely means by which a new dating app will catch on.

In October last year, for example, a video-only dating app named Tickr was launched to allow users to upload videos of up to 30 seconds in length.

When users ‘tick’ each other’s videos they are able to send messages or have live video chats.

Mintel’s consumer data for November 2014, meanwhile, shows that 42% of those aged 18 and over are not married or living with a partner.

This demographic trend has coincided with an explosion of online dating brands seeking to meet different dating needs.

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With Valentine’s Day arriving on Saturday, online dating brands have been particularly active in recent weeks in advertising their services to singletons.

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